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Goal-Based Annual Target Returns Calculator
The objective of this user experience case study is to create and implement a user-centric Goal-oriented Returns Calculator that assists investors in calculating possible returns on their investments in line with particular financial objectives. The calculator strives to offer users a comprehensive comprehension of estimated returns, duration, and investment approaches necessary to accomplish their preferred objectives.
HOURS
80+
SCREENS
40+
DESIGNERS
1
Problem statement
Goal
Client seeks to realise a multitude of life goals, ranging from acquiring luxury assets such as a mansion and a supercar to ensuring a secure financial future. However, they face a critical challenge in strategizing their investment portfolio to align with these aspirations. Lacking clarity on which assets to invest in and the necessary rate of return, they currently lack a cohesive plan to achieve their objectives.
Design an intuitive, personalized platform recommending investments aligned with ambitions. A user-centric approach will empower the client to create a strategic investment plan, bridging the gap between aspirations and financial growth. Our goal is to facilitate confident, informed investment choices, ultimately realizing a life enriched with dreams fulfilled.
USER
Empathy Map & Persona
Says
I have financial goals but I'm unsure where to start.
I wish I knew the right investments to make.
I need a way to understand my target rate of return.
Thinks
I need a clear strategy to achieve my goals.
If I make the wrong investments, I might lose money.
There must be a tool that simplifies financial planning.
Does
Researches investment options online.
Talks to friends and family for investment advice.
Looks for financial calculators or tools to assist planning.
Feels
Anxious about not maximizing my financial potential.
Frustration over not having a clear investment path.
Curious to explore new ways to manage my finances.
trust me. that's
a real person
Alex
Alex is a 32-year-old professional working in the IT industry. With a stable income, Alex aspires to achieve financial independence and fulfill personal goals like buying a home and starting a family.
Concerns
Lack of expertise in financial investments.
Uncertainty about the required rate of return to meet goals.
Confusion about suitable assets for different goals.
RESEARCH
Competitor Analysis
User Experiences & Interface
Likes
Dislikes
ET Money
Actionable Insights
Unique Value Proposition
Calculates the returns to determine your mutual fund investment's capital gains and final maturity amount.
Offers different types of calculators for different type of investment strategies
Takes in very few inputs from the user regarding their personal & financial details.
Calculates the returns to determine your mutual fund investment's capital gains and final maturity amount.
Doesn't Show the asset class distribution in which the user has to put in money to achieve the target rate of return
Shows the trend for the values of each input field being asked to the user
The target amount is sticky on the right side with a long scroll of questions on the left side
The user has to answer a lot of questions to reach the output
The target amount being sticky on the right side and the trend for the input fields
Long scroll, followed by lot of text fields to explain each question
New York Times
Buy/Rent House
THE PATH
User Flow
Scenario: User hears about the Goal-Based Target Calculator and decides to give it a try.
Ignores the CTA
to calculator
Landing Page
Directly clicks on Signup
Calculator Page
Onboarding Questions
OTP
Pre-KYC Dashboard
Signup complete
Calculator Page
Clicks on the calculator banner
with visible target returns & hidden asset names
www.kristal.ai
with visible target returns & hidden asset names
KYC Journey
Portfolio Page
with visible target returns & visible asset names
Calculator Page
DESIGN
Goal-Based Traget Rate of Returns Calculator
A Goal-oriented Returns Calculator that assists investors in calculating possible returns on their investments in line with particular financial objectives.
Landing Page
User lands on the homepage of "www.kristal.ai", clicks on the calculator banner to land on the calculator page
CTA to the calculator page
Calculator page
with visible target returns & hidden asset names
Calculator Page
User lands on the calculator page where he /she is presented with a set of questions related to their personal and financial status, which in exchange spills out a estimated target rate of return and a list of assets that the user has invest in order to meet his/her's financial goals
Note: User has to complete the KYC process in-order to check all the asset names and their percentage allocation
Questionnaire
List of questions that the user has to slide through to answer in-order to know their annual target rate of return & their asset allocation.
General Questions
Current Age
Retirement Age
Current Investments
Net Savings p.a.
Annual Increase in Net Savings
Annual Retirement Expenses
Inflation Rate
Legacy at Death
Home Rent & EMi
Rent (p.a.)
House purchase
Loan Tenure
Proposed Down Payment
EMI p.a.
Children’s Expense
Number of Children
Cost of Education p.a.
Children's Age
Result
List of questions that the user has to slide through to answer in-order to know their annual target rate of return & their asset allocation.
Shows the required target rate of returns along with the asset allocation
Lets you talk to the advisor to get further information about the requirements
You can switch between asset allocation and suggested assets
Shows the user the details page of the corresponding model portfolio generated using the input fields entered by the user
You can navigate to each of these detail pages of the assets
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