hover AROUND
Consolidated
Portfolio View
The objective of this project is to create a streamlined and user-centric experience on the Kristal.ai platform by introducing a centralized cash ledger feature. This feature will serve as a dynamic hub where users can access a consolidated and real-time overview of their financial transactions, investments, and cash flow. By providing users with a comprehensive view of their financial activities, we aim to address the existing challenges related to financial transparency and asset tracking.
HOURS
40+
SCREENS
30+
DESIGNERS
1
PLATFORMS
Mobile,Web
Problem statement
Goal
The absence of a centralized cash ledger and a clear asset overview presents challenges in tracking financial activities and investment allocation. Users are left manually managing their financial data, leading to frustration and potential errors. Additionally, the lack of a user-friendly interface prevents users from easily understanding where their investments are allocated, which ultimately hinders their ability to make well-informed investment decisions.
The primary goal of this project is to enhance the financial transparency and accessibility of the Kristal.ai platform by implementing a centralized cash ledger and an asset overview feature. This will empower users to have a comprehensive view of their financial activities and investments within the system, fostering confidence and informed decision-making.
USER
Empathy Map & Persona
Says
I'm not comfortable with how my money is being managed on Kristal.ai.
I've been manually tracking my financial activities with RM's help.
I want a clear and centralized way to see where my investments are.
Thinks
I'm not comfortable with how my money is being managed on Kristal.ai.
I've been manually tracking my financial activities with RM's help.
I want a clear and centralized way to see where my investments are.
Does
Regularly communicates with RM for assistance in understanding financial transactions.
Manually tracks deposits, withdrawals, and investments on external spreadsheets.
Searches the platform for investment details, often struggling to locate specific information.
Feels
Frustration due to the lack of clarity and transparency in financial activities.
Overwhelmed by the manual effort required to manage investments.
Anxious about not having a comprehensive overview of investments.
trust me. that's
a real person
Emily Bennett
Emily is an accomplished businesswoman who has built a substantial personal wealth over the years. She is well-versed in financial matters and actively seeks avenues to grow her investments intelligently.
Concerns
Navigating through various investment platforms to monitor her portfolio.
Overwhelm caused by disparate information sources and lack of centralized insights.
The possibility of missing out on opportunities due to inefficient investment management.
RESEARCH
Competitor Analysis
User Experiences & Interface
Likes
Dislikes
DBS Bank
Actionable Insights
Unique Value Proposition
Clients appreciate having a comprehensive and consolidated report that summarizes their entire financial portfolio
Graphs, charts, and visualizations help clients quickly grasp their financial performance, trends, and allocation.
Clients using external financial management tools might face difficulties in integrating the DBS portfolio report with these tools.
Clients with loans can understand their repayment progress, outstanding balances, and interest rates.
Clients can spot trends in the performance of their investments over time, allowing them to make informed decisions their portfolio.
The clear presentation of financial data makes it easy for clients to understand their portfolio's performance and composition.
Complex financial jargon and terminology might make the report challenging to understand for clients who are not well-versed in finance.
Clients can spot trends in the performance of their investments over time, allowing them to make informed decisions their portfolio.
BOS Bank
THE PATH
User Flow
Scenario: User hears about the Goal-Based Target Calculator and decides to give it a try.
Dashboard
Portfolio Section
landing page just after signup & KYC
Overall Portfolio (in USD)
With filter for YTD, MTD, Lifetime
Clicks on "View Portfolio" CTA
Returns Chart
Consolidated Holdings
Breakup based on asset classes
Portfolio Value
Available Cash
Returns
Asset Allocation
DESIGN
Consolidated Portfolio View
This feature will serve as a dynamic hub where users can access a consolidated and real-time overview of their financial transactions, investments, and cash flow.
PLATFORMS
Mobile,Web
Holdings vs Accounts View
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Portfolio Page
This page should effectively communicate key information, insights, and data, making it easy for the user to understand the performance and composition of their investments.
Holdings Section
Shows the breakdown of available cash in each sub-account of the user
Returns & Asset Allocation
The next section gives the user an overview of the returns over a period of time and the assets allocation of the user's portfolio
VS
Holdings view based on the different asset allocation
CTA to switch to old accounts view
Old Accounts View
Sub-account details page
Leads to details of each sub-account
Available cash view